To average people with average amounts of money, the very wealthy can come off like the hereditary elite did to struggling and hungry pre-democracy populations. The super-rich are the object of both envy and derision. They control our economic fates to a certain degree, and the relationship takes on a paternalistic color. We smile when they coddle us and give us treats and howl with rebellion when they taketh away. What drives our fascinating is that unlike those of us limited by our incomes and access to power, the super-rich can buy whatever they want.